Annual Photography Client Case Study: Sera Murphy

Sera’s boutique, The Reoutfitter, is more than just a clothing store – it's a movement promoting sustainable fashion. Our challenge was to capture the essence of Sera's vision and the uniqueness of her boutique in a way that resonated with her audience.

THE ANNUAL PHOTOGRAPHY PACKAGE JOURNEY

Photoshoot #1: Studio Opening

Our first photoshoot took place in the newly-opened Reoutfitter studio. The aim was to capture the boutique’s aesthetic and Sera’s excitement.

We focused on the details of the carefully curated collection as well as photos of Sera in her element, engaging with the clothes, and her beautifully designed space that told the story of her passion and vision.

colorful outfits hang on rack in Singapore shop

woman in white shirt and black pants sits on desk of Singapore office

woman hangs clothes on rack at The Reoutfitter in Singapore

woman works on laptop in office overlooking Singapore street

bright colorful clothes hang on rack at the ReOutfitter

woman hangs clothes on rack during Singapore branding portraits

letter sign sits on shelf inside the Reoutfitter

woman takes video of blue and purple clothing on rack at the Reoutfitter during Singapore branding session

We also captured a video for Sera’s Reoutfitter website.

Photoshoot #2: Behind-the-Scenes with a Styling Client

This photoshoot was all about action and interaction. We captured Sera in her role as a personal stylist, working closely with a client.

These images provided an intimate look at the styling process, showcasing Sera’s expertise and the transformative power of her styling.

Candid shots of laughter, contemplation, and decision-making offered a glimpse into the heartwarming and professional experience Sera provides her private styling clients.

personal stylist helps client with reclaimed clothing during Singapore branding portraits

woman speaks with client during branding session in Singapore

Photoshoot #3: Second Hand September Open House

The final shoot of the year aligned with the Second Hand September initiative. Our focus was on the event's vibrancy and the community engagement it fostered.

We captured the bustling energy of the open house, the array of stylish outfits, and the interactions between Sera, her team, and the clients. These images highlighted the boutique’s role as a community hub for sustainable fashion lovers.

woman works in Singapore shop during branding portraits with Nina Mucalov Photography

woman hangs up clothing on rack during branding session in Singapore

woman looks at client in shop during branding portraits in Singapore

business owner leans on table during branding portraits in Singapore shop

woman moves clothing on rack during branding portraits in Singapore

RESULTS:

The series of photoshoots throughout the year provided Sera with a rich visual narrative for both her private styling service and her ReOutfitter studio which have both gone from strength to strength.

It meant Sera had a bank of images ready to go for every new website page, features in the press, social media content, banners and more!

Singapore business owner holds up white skirt during branding portraits in shop

What Sera had to say:

Nina I’m honestly so happy I got the chance to do this annual package with you. I loved not having to worry about content or photos for the year and I’ve gotten SO many compliments on your work!