4 Branding Photos That Build Connection with Your Audience

I'm sure you've heard the phrase 'People want to buy from people.'  And this is true - now more than ever before. You need to be VISIBLE so that clients want to work with YOU over all the other copywriters, social media managers, stylists, coaches (insert your profession here) out there. 

I've put together 4 ideas of photos that will help you deepen your connection with your audience when you share them on social media, your website, and so much more.

PS. Want more ideas of how to use your branding photos?

1. YOUR DAILY ROUTINE. 

Do you drink your morning coffee in the same spot each morning?  Or journal every evening before bed?  During your branding session, plan to be photographed doing these parts of your daily routine - or at least pretending to! 

2. YOU WORKING.

Share images of you doing what you do. Whether that is putting together a vision board, designing jewelry or chatting on the phone to a client. We all love to see behind the scenes of a business and it’s a great way to show your work while building connections.  

3.  WITH YOUR FAMILY.

Is your family an important part of your story? Sharing moments with loved ones (or pets!) can drive a deep connection with your clients. I’m more than happy to include your partner, children, or furry family members in your branding session! 

4. DOING SOMETHING YOU LOVE.

What inspires you?  Do you read?  Knit?  Garden? Or are there aspects of the upcoming season that you particularly love? Share these with your audience! 

If you need any more encouragement, research has shown that posts with a face receive ~40% more engagement than a post without a face. People really do want to see YOU. Now is the perfect time to update your business branding photos/videos so you can showcase who is behind your business! 

PS. Need inspiration of where to use your branding photos? Check out my ideas here!

Do you have big plans for your business this year? Get in touch to chat about how an annual signature photo & video personal branding package can make them your reality.

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